Ash Maurya posted a very in-depth case study over at Eric Ries’ blog a few days ago, and I highly recommend reading it. ¬†Interestingly, this case study is from a company that has existed for seven years (not a startup) so the lessons here apply to a broader audience.

Continuous Deployment is Continuous Flow applied to software. The goal of both is to eliminate waste. The biggest waste in manufacturing is created from having to transport products from one place to another. The biggest waste in software is created from waiting for software as it moves from one state to another: Waiting to code, waiting to test, waiting to deploy. Reducing or eliminating these waits leads to faster iterations which is the key to success.

You can find more case studies at the Lean Startup Wiki over at